A CLIENT SAYS
Einav Kordover Shaked
Marcom Director, HMC
HMC (Herzliya Medical Center) is a hospital that provides private medical services. Over 20,000 surgeries are performed by senior doctors annually at the hospital. HMC operates, among others, the IVF unit, which incorporates innovative technology.
We hired the services of Video Captain for the managing a live online course for IVF patients. The purpose of the course was to impart knowledge to patients and answer their questions by the unit’s specialists.
Video Captain accompanied the team of specialists from the initial planning stages to the live course broadcast: formatting, time planning, screen design according to the hospital brand book, preparations, general rehearsal and directing the course in real time. Hundreds of patients participated in the course, asking the unit specialists many questions.
At first, we thought the course would be of an ordinary Zoom standard. Video Captain upgraded the product to one of quality and interest, thus creating an exceptional user experience for the hospital’s clients, in line with the values of HMC.
We had the great pleasure of working with Video Captain, that were professional and efficient, along with pleasant and patient. We are happy to have a real partner whom together with we can realise the great potential in live video content.